Task 13:

Target Audience: A particular group at which a product such as a film is aimed at.

           

Action: I had originally guessed that this genre will be aimed at the working class man between the age of 15-25 years old. After researching this genre using The Bourne Ultimatum as the film, I had found that the target audience was in fact working men between the ages of 18-26 years old. In terms of lifestyle they were interested in football, news and science technology. Their most likely pet is a dog. Personality wise they are analytical, relaxed, trust worthy but sometimes a bit quiet. They consume brands such as JBB sports and Hunter.

https://yougov.co.uk/profileslite#/The_Bourne_Ultimatum_(Movie)/demographics

Drama: I had originally guessed that this genre will be aimed at the working class woman between the ages of 23-50 years old. After researching this genre using Titanic as the film, I had found that the target audience was indeed the working class woman between the ages of 25-50 years old. In terms of lifestyle they are interested in crossword puzzles, figure skating and shopping. Their personalities tend to be friendly, gentle, sentimental but sometimes lack self confidence. They consume brands such as Boots, UGG and Dorothy Perkins.

https://yougov.co.uk/profileslite#/Titanic/demographics

Romantic Comedy: I had originally guessed that this genre will be aimed at the working class young woman between the ages of 16-25 years old. After researching this genre using The Proposal as the film, I had found that the target audience was indeed the working class young woman between the ages of 16-25 years old. In terms of lifestyle they are interested in people and celebrities. Their personalities tend to be open, loyal, challenging and somewhat stubborn. They consume brands such as Converse, New Look and H&M.

https://yougov.co.uk/profileslite#/The_Proposal/demographics